NBC Sports' coverage of the Olympic Games consists of broadcasts on the various networks of NBC Universal in the United States, including the NBC broadcast network, Spanish language network Telemundo, and many of the company's cable networks. The telecasts during the Olympics run primarily in the evening and weekend afternoons on NBC, with varying times on the other networks. The USA Network broadcasts were later transferred to the new NBC Sports Network, beginning with the 2012 Summer Olympics. The on-air title of the telecasts, as typically announced at the start of each broadcast and during sponsor billboards, is always the official name of the games in question, e.g. The Games of the XXIX Olympiad for the 2008 summer games. However, promotional logos may reflect the more common location-and-year name format, e.g. "Beijing 2008". NBC has held the American broadcasting rights of the Summer Olympics since the 1988 games and the broadcasting rights to the Winter Olympics since the 2002 games. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the 2014, 2016, 2018, and 2020 Olympics, the most expensive television rights deal in Olympic history.