In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
there is a part of the documentary that talks about an influx of teenagers going to hospital from vaping vitamin e that they thought was thc, there are images shown on screen but i don't remember if video footage is shown or not
a major topic in this documentary is addiction, both addiction to smoking and addiction to vaping, specifically vaping using a juul
there's also in depth discussion on how the company juul intentionally made the juul more addictive than other vapes but it's not really portrayed as a bad thing in the documentary that juul intentionally made their vapes more addictive than other vape companies were doing