In the region of Masafer Yatta in the West Bank, Palestinians are being subjected to ethnic cleansing. Homes that have been passed down since the days of their grandparents are being reduced to rubble by bulldozers. Families who have lived by farming olive trees are forcibly displaced, and Israeli settlements are built in their place. Under international law, these acts are clear violations, yet they continue unabated. In the space of this grotesque violence—where Palestinian homes are demolished to make way for Israeli settlements—there is a familiar logo affixed to the heavy machinery. It belongs to HD Hyundai, one of South Korea's largest conglomerates. Suddenly, what once felt like a distant geopolitical issue jump-cuts into our lives—right to our doorstep.